Haku

The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ...

The active introduction of technologies and artificial intelligence into logistics processes by the company makes it possible to significantly simplify the work and get several advantages. However, this development is also ...

To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer ...

The financial industry has long been characterized by tradition, human expertise, and personal relationships. However, it has undergone a significant shift in recent years with the advantage of artificial intelligence (AI) ...

The study is devoted to the consideration of AI in marketing theory and marketing practice. The relevance of this work can be explained not only by the growing investment in the development of artificial intelligence, and ...

Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ...

The purpose of the diary-based thesis was to monitor the impact of ChatGPT-type generative AI on customer service processes and on the evolving role of service agents. This investigation was carried out from three perspectives: ...

In the rapidly evolving landscape of global e-commerce, particularly within the fashion and clothing sectors, small and medium-sized enterprises (SMEs) face a pivotal juncture marked by both unprecedented opportunities and ...

The purpose of the study was to uncover the various stakeholders, evaluation methods, and internal proce-dures for the strategic implementation of HR technology. This objective was accompanied by the increasing relevance ...

In this thesis an investigation is carried out about the potential of artificial intelligence to improve the marketing efficiency of small and medium enterprises. The main objective is to find opportunities where the ...